What is Trendy Red?

As part of the activities surrounding Heart Month, Trendy Red is a fundraising campaign built around the day of love and friendship: Valentine's Day and Heart Month.

Who can participate in the campaign?

This campaign targets all employees and members of organizations across Québec.

How does the campaign work?

February 14th, 2011*, participants are invited to proudly wear red in exchange of a $5 donation to the Heart and Stroke Foundation of Québec.

Three easy steps:

1. Participants make a donation online or directly to the person in charge in the organization
2. Participants ask the person in charge within the organization for a draw coupon to fill out as well as a paper heart to participate in the creation of a Mosaic of Hearts.
3. Participants proudly wear red on the Trendy Red day

Also:

• Participants can win one of our prizes. More 5$ donations made, more chances to win (1 draw coupon per $5 donation).
• The Foundation invites organizations to send their Trendy Red team pictures. The organization considered most original will win a health related prize by the Foundation

*The organization could designate another day to hold the event.

Why register your organization to Trendy Red?

• It is a simple, easy, friendly and team-building campaign

• Requires very little time for the person in charge within the organization (any member of your organization can play this role)

• Requires no financial contribution from your organization**

• Accessible to all, given the low cost to participate ($ 5)

** Corporate matches are however greatly appreciated.

But also to:

• Motivate and retain your employees

• Promote team spirit

• Create a sense of pride and accomplishment

• Create a positive perception of your organization by your employees, customers and suppliers

• Be a good corporate citizen and do a good deed!

• Contribute to the Foundation's mission to fight heart disease, one of the main causes of death in Canada.