About the campaign
What is Trendy Red?
As part of the activities surrounding Heart Month, Trendy Red is a fundraising campaign celebrating the day of love and friendship: Valentine's Day and Heart Month.
Who can participate in the campaign?
This campaign targets all employees and members of organizations across the province of Québec.
How does the campaign work?
On February 14th, 2013*, participants are invited to proudly wear red in exchange of a $5 donation to the Heart and Stroke Foundation of the province.
Three easy steps:
- Participants make a donation online or directly to the person in charge within their organization.
- Participants ask the person in charge within their organization for a draw ticket to fill out as well as a paper heart to create the “Mosaic of Hearts”.
- Participants proudly wear red on the Trendy Red day.
- Participants have the chance to win one of our many prizes. The more $5 donations you make, the more chances of winning you have (1 draw ticket for every $5 donation).
- The Foundation invites organizations to send us their team’s Trendy Red pictures. The most creative picture will win their organization a Hero in Thirty training (a 30-minute CPR course offered to 24 employees within your organization).
*The organization could designate another day to hold the event.
Why register your organization to Trendy Red?
- It is a simple, easy, friendly and team-building campaign
- Requires very little time from the person in charge within the organization (any member of your organization can play this role)
- Requires no financial contribution from your organization**
- Open to all, given the low participation cost ($5)
** Corporate matching-gift is however greatly appreciated.
But also to:
- Motivate and secure the loyalty of your employees
- Promote team spirit
- Create a sense of pride and accomplishment
- Build a positive perception of your organization for your employees, customers and suppliers
- Be a good corporate citizen by doing a good deed!
- Help the Foundation to fight heart disease and stroke, the leading cause of death across Canada.